Cal West Escrow & Iris Chae — Marketing, Branding & Digital Support Summary

ZM3dia has provided ongoing marketing, branding, and digital support for Cal West Escrow, working closely with Iris Chae, Senior Escrow Officer, to elevate brand presence, agent visibility, and client-facing communications across Southern California.

Branding & Content Strategy

• Development and refinement of brand messaging to position Cal West Escrow as a trusted, experienced, and modern escrow partner

• Creation of professional, on-brand copy for website content, bios, and marketing materials

• Ongoing content support highlighting escrow expertise, successful closings, and industry credibility

Social Media & Agent Marketing

• Management and creation of social media content showcasing escrow closings, agent collaborations, and company milestones

• Custom social posts congratulating agents and clients, reinforcing relationships and referral-based growth

• Visual and written consistency across all social platforms

Website & Digital Presence

• Website copywriting, updates, and optimization to ensure clear service offerings and professional presentation

• Support for SEO-friendly content to improve visibility among real estate agents and partners

• Ongoing technical and content updates as needed

Marketing Collateral & Creative Support

• Design and copy support for digital and print materials including email campaigns, announcements, and branded graphics

• On-demand creative assistance to support agent outreach, partnerships, and internal initiatives

The goal of this work has been to strengthen Cal West Escrow’s brand recognition, support Iris Chae’s professional presence, and provide consistent, high-quality marketing that reinforces trust with agents, buyers, and sellers alike.