ZACK WYSOCKI ●
Private page, built for Stephanie Alfonso · left in Q4
Real Estate Partner Activation · Constant Contact

Let’s make real estate the highest-yielding vertical in 2027.

You bring in the partnerships. I turn them into customers. On our call you described a marketer who takes ownership and executes without step two, step three. So instead of telling you I can, I built this page to show you how I would — starting with the campaign you sketched out loud.

Zack Wysocki · 413-687-5797
Email ● Social ● SMS ● Events ● Webinars ● QR-tracked ● Partner channels ● Friday reports ● Impossible to miss ● 
11 yrs
inside LA brokerages and teams
1,600+
listings marketed · $3.3B closed
120,000
agents in my personal database
Top 10
in LA, from unranked, in one year of my ten-event series
I was listening

Three things you said that I can’t stop thinking about

“
If it doesn’t make dollars, it doesn’t make sense.Conversion is the scoreboard. 500 new customers in Q4. Every plan on this page works backward from that number.
“
I’d rather have 5 producing partners than 50 logos in a marketplace.So every play here goes deep on one partner, then repeats. An engine, not a one-off.
“
Her job should be strategy and oversight, not execution.Hand me the execution. You bring the partnership and the stage presence — I fill the room and keep Mike’s calendar full after it.
Playable · for the person with the camper

Basecamp

We talked RVs and campgrounds before we ever talked pipeline — so I drew you one. Every shape on this card is hand-coded, no stock anything. It’s also exactly how I run a program: set up basecamp once — the library, the templates, the cadence — and every campaign after that is a day hike, not an expedition. Click the campfire. Flip it to night. Move your mouse around.

Click the campfire to light it · move your mouse — the mountains move with you
Plan 1 of 5 · the one you asked for

“931 Pieces” — the eXp Q4 Blitz

At eXpCon, Gary Vee stood in front of roughly 4,000 of your agents and told them to post more, use AI, or fall behind — he posts 931 pieces of content in a day. You called his keynote an hour-long sales pitch for Constant Contact. I agree. Constant Contact is the button that does what Gary told them to do: one input, a whole campaign. Here’s the month, built off your blog.

TRAILHEAD 500 1ANCHOR 2PROOF 3THE ROOM 4HARVEST

Week 1 · The anchor

  • Your blog — “My answer to Gary Vee’s challenge” — live on the eXp partner hub
  • I cut it into 3 reels + quote cards with your face on them
  • Email #1 through eXp Luxury’s internal blast — I know that team and I’ll make the ask
  • QR-coded invites go out: every scan is a name

Week 2 · The proof

  • Customer interview: an eXp agent already winning on Constant Contact → reels
  • Webinar announced: “Your 931: one listing becomes 30 pieces of content”
  • Teaser videos — me on camera, hints and tips, seats filling

Week 3 · The room

  • Webinar live: you present, I produce, admit, run the screen
  • Streamed into partner channels — my series added 200–300 online on top of every room
  • Reminders at 7 days, 1 day, 2 hours, by email and text
  • Same-day list to Mike: who scanned, who registered, who ghosted

Week 4 · The harvest

  • Nurture by segment: attended / no-show / scanned-only
  • Sales follow-up inside 48 hours, every lead
  • Recap reel re-promoted into the eXp hub
  • Friday report: what converted, what we double down on
Then we run it again. Keller Williams. Coldwell Banker. Anywhere. Same engine, new logo. That’s how 5 partners beats 50.
BOSTON · Q4 LIVE EVENTS
Event collateral · webinar
“Your 931” — run of show
:00Doors open · lobby loop plays your best reels
:02Welcome + the Gary Vee setup (me, 2 min, fast)
:05You: the 86% sermon — database is the business
:15Live build-along: one listing → a full campaign
:35Agent guest: “what it did for my pipeline”
:42Q&A · everyone leaves with a campaign drafted
:50The ask: book with the team · QR on screen
Event collateral · Boston
Live training: Leave With It Built
WhoAgents, team leaders, brokerage leaders — partner-invited
HookYour 2027 plan, built on the database you already own
FormatBring a laptop, leave sending · Genius Bar after
StreamSimulcast into partner channels: +200–300 online
TrackQR on every invite, chair, and slide — every scan is a name
See it the way an agent sees it

The campaign, in their hands

Every channel, one voice, one tracked thread — from the first email to the text reminder to the reel in their feed. Tap the tabs. This is the eXp blitz as a phone screen, which is where campaigns actually live.

  • Email lands the sermon and the seat.
  • Text rescues the no-shows — it’s the 2-hour reminder that moves show rate.
  • Social keeps the drumbeat going between sends, Gary Vee style.

Mockup content, real mechanics: every tap and scan feeds the same list Mike calls from.

From: eXp Realty Partner Team
To: You · Today, 9:02 AM
Gary gave you homework. Here’s the shortcut.
Your database is your business.
86% of your next deals are already in your phone.
One listing in. A whole campaign out — email, social, texts, the follow-up. Built live, on your account, in 50 minutes.
Save my seat →
eXp Realty × Constant Contact · You’re receiving this as an eXp agent
Today 8:00 AM
eXp × Constant Contact: “Your 931” starts in 2 hours. 212 agents registered. Your seat’s saved — join link: [link]
Be there 👍
Today 11:04 AM
That campaign you built in session? It’s live. Want 15 min with the team to wire up your whole database? Reply YES.
YES
eXp Luxury · Sponsored
931
pieces of content. one Wednesday. here’s the button.
Gary said post more. We built the shortcut. Live session this month — link in bio.
Agent testimonial · Reel
+38
conversations from one newsletter send
“I finally opened it every morning.” Real agent, real sphere, real pipeline.
Move your mouse over the phone · tap the tabs
Interactive · drag the sliders, watch the funnel

The math to 500

Two engines get there. Campaigns fill rooms from reach; activation converts the deals you’ve already signed, where the invite comes from the agent’s own broker. Honest math, adjustable live — tell me where I’m wrong and we’ll argue with sliders.

Engine A · Campaign blitzes

Engine B · Signed-deal activation

Engine A funnel, live

Reached
0
Registered
0
Attended
0
Customers
0
0
new customers vs. your 500 target
Plans 2–5 · the rest of the engine

Same scoreboard, four more plays

2

“Five Deep, Not Fifty Wide” — the LeadingRE system

Your three-webinar idea for the LeadingRE independents, systemized: branded boxes to offices with QR codes so Mike opens with “did you get your box?”, teaser videos, the show-rate engine, post-event nurture, and a partner scorecard that tells us which brokerages produce.

3

The Asset Factory

Testimonials, customer stories, reels, one-pagers, email and social templates — built once, re-skinned per partner in 48 hours with Canva + AI against the brand guide. The creative queue becomes a sign-off, not a wait.

4

The Activation Engine

The 90-day playbook that fires automatically every time you sign: database blast, every-other-Monday trainings, agents leave with a campaign already built, Genius Bar office hours. And it all launches from inside the partner’s own channel — because adoption starts dying at a welcome email with a username and a password, and an invite in the broker’s own brand never hits that wall. Measured in agents live and sending — not impressions.

5

The Friday Engine

My Friday report, which I’ve sent every week of my career, systemized with AI: invites → registrations → attendance → meetings → pipeline → new customers, partner scorecard, risk flags, next week. You can’t manage what you can’t measure. So we measure everything.

From the field · what I’m hearing and reading right now

The market is handing us this quarter

The database questionFollow Up Boss’s updated privacy policy had coaches like Tom Ferry calling it one of Zillow’s most aggressive moves — and agents openly asking where their database should live. The two-way sync makes Constant Contact the easy, safe answer.
Tool fatigue is realAgents in the forums describe abandoned CRM setups, surprise fees, and $99 plans that became $250. The winning pitch isn’t another platform — it’s “99% done, we handle the 1%.” And when no one invests in an agent’s marketing, they start branding themselves — the exact problem brand-locked templates finally let a brokerage solve.
The bar to beatStrong real estate email runs a 30–40% open rate and about a 2.5% click rate. Partner-endorsed sends from a broker’s own channel beat cold benchmarks — and we report against them every Friday.
My read of the field

Where Constant Contact wins, from someone who sold against everyone

The wedge

Deliverability near the top of independent tests, and an events product — invites, ticketing, registration, check-ins — no other email platform owns. Events are literally an agent’s job. Nobody is telling that story loudly in real estate yet.

The lane

Your line is the positioning: a CRM manages the deal — Constant Contact gets you the deal. Don’t fight Mailchimp or Klaviyo on automation menus. Own “the marketing tool for the relationship business.” The 86% stat is the whole sermon.

The tailwind

Agents rethinking where their database lives, and brokerages burned by building their own software (I lived through KW Connect) swinging back to third party. The migration moment is now, and the FUB two-way sync makes switching painless.

The gap, honestly

Review sites still frame the brand as “old school.” That’s an attention problem, not a product problem — and you said it yourself. The real estate launch, GURU with 29,000 marketers, the Claude and ChatGPT apps: the ammunition exists. My job is to make it loud in our vertical.

How this page was made

The stack behind it

I put this page together after our call, using the same tools I’d bring to your program. AI did a lot of the research and the code. I directed it, edited it, and decided what made the cut. That’s how I work every day, and it’s how I’d keep pace with a 500-customer Q4. Here’s the full stack:

AI

ClaudeChatGPTGeminiMagnific

Research, first drafts, code, call notes, and AI video.

Design

CanvaPhotoshop

Brand-locked templates, social, print, event graphics, and retouching.

Web & landing pages

SquarespaceWordPress / AgentFireNetlifyFormspree

Event pages, property sites, and lead capture. This page runs on my Squarespace.

Automation & tracking

ZapierGoogle WorkspaceQR source tracking

Leads routed between tools, every scan tied to a name, and Friday reports that mostly build themselves.

Email, CRM & real estate platforms

Constant ContactFollow Up BossLoftyFelloZillow ShowcaseZillow FlexShilo

The platforms agents actually work in, run from the brokerage side.

Constant Contact is already on that list. I ran it from the brokerage side at Keller Williams Beverly Hills and at Kaminsky Real Estate Group, so I’ve seen firsthand how agents use it and where adoption stalls.

I’m ready to start on the eXp blitz.

In week one you’d have the campaign calendar built off your blog, with the first Friday report already on the schedule.

zackwysocki@gmail.com413-687-5797 · Zack Wysocki
Built in Santa Monica by a Massachusetts kid. Let’s go be the highest-yielding vertical.
© 2026 Zack Wysocki
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