01
Need something?
Anything you send through the request form lands straight in our production queue with a confirmation back to you — nothing gets lost in a text thread. We confirm every request within 4 business hours.
Submit a request
New listing, edit, or a piece you need turned around fast.
02
In production for you
Everything on the ZM3DIA production board for you right now — snapshot as of Thu Sep 3. Anything marked Needs you is waiting on a note or a decision from your side; everything else is on us. Requests you submit through the form above land here next.
Riviera Village listing presentation — you & Jenna
Five agents are interviewing for this one. Four drafts are with you: listing presentation, buyer presentation, Seaside Scoop, and marketing & statistics. Your note is right — the front end reads Compass and then switches to Estate Properties. We're rebuilding it as one cohesive co-branded story before any more pages get built. Call first, then we make the changes in one pass.
"The Hollow" — luxury listing pitch package
Seaside-specific listing presentation built off your existing Seaside deck, with "why us" positioning around your Top Producer ranking at Estate Properties — everything you and Jenna need to win the listing. Rolling into the same rebuild as the Riviera Village deck so both are on one system.
Seller communication kit — "your listing is live" + weekly seller update
You asked whether we had this dialed in — we're building it now. Two reusable templates in your voice: a launch email that goes out the day a listing hits the MLS (property website, open house times, what marketing is running), and a Monday progress report covering showings, feedback, and email/social numbers. Once it's built, every seller gets the same experience without you writing it from scratch.
902 Camino Real #204 — first seller progress recap
Your update to Torreey and Chris on where the marketing stands: the open house email that went out Sep 3, the property website, this weekend's opens, and early engagement numbers. Drafted for you to send.
814 Camino Real #104 — print postcard
The last piece of the 814 package. Front is set; two options for the back copy are in your inbox from Joseph. We also need your call on how to label it — the property is already pending, so it can go out as a "pending" piece now or wait and run as a "just sold" piece after it closes.
4709 Newton St, Torrance — custom landing page
A dedicated property page for this one rather than the standard listing link. Waiting on a quick call with you to scope what it needs to do — then we build it.
Seaside raffle — post-event follow-up
Closing the loop on the Aug 27 association meeting: paper entries imported into Mailchimp and tagged, the winner announced, a thank-you email from you with the Seaside video and latest Scoop, and a winner-announcement story tagging Riera's Place. You'll get a count of new emails collected when it's done.
Seaside Scoop — reformat to your brand
Cleaning up the newsletter layout so it matches the rest of your materials instead of reading like a separate publication. This becomes the template for every issue going forward.
Buyer booklet — reformat
Rebuilding the buyer booklet on your brand system so it pairs with the buyer presentation and can be handed out at open houses.
Email signature — three more versions
The three variations you asked for: one using the photo you sent, one without the Becky Davidson logo, and one with the logo scaled down. All will carry your Redondo Beach office address.
Website — page map + homepage concept
The structure of the new site first — what pages exist and what each one is for — then a homepage design concept to react to. Both come to you together so you're reviewing the plan and the look at the same time.
Print advertising plan — Estate Properties publications
Marcie confirmed Estate Properties publishes in six titles: The Beach Reporter, Southbay Magazine, Digs, PV Magazine, Peninsula Magazine, and Redondo Beach City Lifestyle. We're working up a recommendation on which ones actually reach your buyers, what a placement costs, and the right sequence to run them — so print spend goes where it moves the needle.
Seaside Holiday Lights — December campaign plan
The single biggest moment of the year in your neighborhood, and it's already in motion — city council votes on the vendor rules Oct 6 and Oct 20. We're building the plan now so you and Jenna own the season rather than react to it.
Co-branded bio piece — you & Jenna
Rewritten around the real family story, your Seaside roots, and your track record, with the QR to the Seaside video. Holding for Jenna's own bio copy before we call it final — targeted at the next association meeting.
Shipped since Aug 25
902 Camino Real #204 — listing launch + open house email
Listing went live Sep 2. Open house email built, tested with you, HOA corrected to $690, and sent Sep 3 ahead of Saturday 1–4 and Sunday 1–3.
553 Via Almar — prospecting postcard, final
Co-branded with Clara Baum around the record $4,440,000 sale and the buyer still searching. Copy finalized, postage-stamp shadow removed, and approved by you — ready to print.
Seaside Neighborhood Association meeting — full table kit
Raffle entry cards and table sign for the Riera's Place gift card, a Mailchimp signup form and QR so entries land straight in your list, a QR flyer to the Seaside video, the co-branded bio piece, and a print packet of current listing flyers plus the Seaside Scoop.
Presentation suite — first drafts
Listing presentation, buyer presentation, Seaside Scoop, and marketing & statistics deck, all delivered for the Riviera Village pitch. Your feedback on the co-branding is now driving the rebuild above.
814 Camino Real #104 — postcard front + copy options
Front designed and two back-copy directions written and sent for your pick.
Agent bio — long-form draft
Full solo bio written from your questionnaire answers, built around the teacher-to-agent family story rather than generic agent copy. With you for review.
03
Marketing snapshot
A living read on how the marketing is performing — updated Thu Sep 3. Email numbers are pulled straight from Mailchimp; social engagement tracking is the next thing we connect.
📦
8
Deliverables sent this week
5 properties covered
🏠
8
Properties in active marketing
5 co-branded w/ Jenna
✅
0%
Property tasks complete
0 of 0 tasks
Campaign health
Two campaigns are now in the record: the 814 Camino Real open house email in August, and the 902 Camino Real open house email sent Sep 3. Social is live on Instagram — engagement tracking is next.
📱 Social Media
Live58
/ 100
Instagram access came through and the first post is live. Score is still capped by not yet tracking likes, saves, or reach — once that's connected this becomes a real engagement score.
Weekly content cadenceOn track
Instagram / Meta accessConnected — posting
Brand-consistent templatesDelivered — in review
Engagement trackingNot set up
✉️ Email Campaigns
Live61
/ 100
The 902 Camino Real #204 open house email sent Sep 3 — results land in this card once Mailchimp reports out. Benchmark to beat: the 814 Camino Real send on Aug 22 reached 1,026 people at a 10.8% open rate, under the 21% real-estate average, with a resend to non-openers on Aug 23.
Platform access (Mailchimp)Connected
902 Camino Real sendSent Sep 3 — reporting
Open rate, last send (10.8%)Below 21% benchmark
Click rate1.7% · 45 clicks
Deliverability98.7% delivered
Top clicked link814 Camino listing page · 22 clicks
View the email →
View full report in Mailchimp →
Two things to talk through on the next call: connecting Instagram Insights so likes, saves, and reach roll in here automatically, and testing subject lines and send times on the email list — the last send came in under the industry average, and that is the cheapest number on this page to improve.
04
Current pipeline
Everything being marketed right now, current as of Sep 3. Cards with a preview image link straight to the Canva design — the rest will get one as soon as their piece is built.
Pending
2800 Plaza del Amo #495
Becky
Active
902 Camino Real #204
Becky
Pending
5224 Doris Way
Becky & Jenna
Coming soon
813 Pearl Ave
Becky & Jenna
In prep
4709 Newton St
Becky
Hot lead
Riviera Village listing
Becky & Jenna
Hot lead
"The Hollow," South Torrance
Becky & Jenna
05
Brand & assets
Everything we're working from. Dated pieces get refreshed as we go.
2026 photos & headshotsCurrent
LogosCurrent
2025 listing presentationReference
Co-branded assets (Becky & Jenna)Reference
Co-branded flyersRedesigning
Newsletter (Seaside Scoop)Reworking
Seaside video (updated)Newest
Listings folderWorking
Escrows folderWorking
Buyer sheetRebuilding
Seller sheetRebuilding
PostcardsRefreshing
06
Template library
Your new template set — built in your clean black-and-white brand, plus a matching co-branded set for you and Jenna. Tap Preview to see any piece right here, or open it in Canva. Previews load live, so they always show the latest version.
Becky Davidson | Homes8 templates
Co-branded — Becky & Jenna7 templates
If a preview asks you to sign in, use Open in Canva instead — it opens the same design directly.
07
Subscription review
A starting look for our first strategy call — nothing changes until you say so. Trimming just the two "barely used" tools could save around $2,400/year.
Red X dialer — $169/moCancel candidate
Ixact CRM — $49/moReview options
Back At You Media — ~$30/moReplace w/ new site
Canva — $14.99/moWe'll handle design
MS Exchange — $99/yrCheck duplicate
Listtrac — $99/yrConfirm use