Marketing Hub · Prepared by ZM3DIA

Becky Davidson Homes

One place to see what's moving, request new work, and reach Zack or Joseph directly — updated as we go.

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Checklist complete
7
Active pipeline items
11
Pieces delivered this week
1
Hot lead — the Hollow
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Need something?

Anything you send through the request form lands straight in our production queue with a confirmation back to you — nothing gets lost in a text thread. We confirm every request within 4 business hours.

Submit a request

New listing, edit, or a piece you need turned around fast.

Client Request New Listing
Zack & Joseph
Your ZM3DIA team — strategy, design, social, print
✉ Email us
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Marketing snapshot

A living read on how the marketing is performing. We'll wire this to real analytics once tracking is set up — for now it reflects what's shipped and what's queued.

📦
11
Deliverables sent this week
4 properties covered
🏠
7
Properties in active marketing
2 co-branded w/ Jenna
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Action checklist complete
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Where the work is right now

This week
6
Setup & foundation
9
Ongoing monthly
6

Campaign health

Email is now showing real numbers, pulled from the Open House Email send in Mailchimp. Social is live again on Instagram — engagement tracking is next.

📱 Social Media

Live
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/ 100
Instagram access came through and the first post is live. Score is still capped by not yet tracking likes, saves, or reach — once that's connected this becomes a real engagement score.
Weekly content cadenceOn track
Instagram / Meta accessConnected — posting
Brand-consistent templatesIn progress
Engagement trackingNot set up

✉️ Email Campaigns

Live
61
/ 100
"Open House Email" went out Aug 22 to 1,026 recipients — a 10.8% open rate, which is below the 21% real-estate industry benchmark. A same-subject resend to non-openers went out Aug 23.
Platform access (Mailchimp)Connected
Open rate (10.8%)Below 21% benchmark
Click rate1.7% · 45 clicks
Deliverability98.7% delivered
Top clicked link814 Camino listing page · 22 clicks
View the email → View full report in Mailchimp →
Social's next step is connecting Instagram Insights so likes, saves, and reach roll in here automatically. Email's open rate running under industry average is worth flagging on the next strategy call — subject line and send-time testing could help.
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Current pipeline

Everything being marketed right now. Cards with a preview image link straight to the Canva design — the rest will get one as soon as their piece is built.

Pending
2800 Plaza del Amo #495
Torrance · Buyer representation
Becky
Coming soon
902 Camino Real #204
Brookside Village · Listing
Becky
Pending
5224 Doris Way
Torrance · Offer accepted
Becky & Jenna
Active814 Camino Real #104 flyer preview
814 Camino Real #104
Brokers open Thu · Public opens Aug 22–23
Becky & Jenna
View design in Canva →
Lease3030 Merrill Dr #3 flyer preview
3030 Merrill Dr #3
Torrance · $3,650/mo · MLS SB26179546
Becky
View design in Canva →
Coming soon
813 Pearl Ave
Redondo Beach · New construction · September
Becky & Jenna
Closed2526 Highcliff Dr just-sold postcard preview
2526 Highcliff Dr
Torrance · Closed Aug 18
Becky & Jenna
View design in Canva →
Hot lead
"The Hollow," South Torrance
Needs a standout luxury pitch
Becky & Jenna
Sold · Farm553 Via Almar prospecting postcard preview
553 Via Almar
Palos Verdes Estates · Record sale, buyer still searching
Zack & Joseph
View design in Canva →
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General tasks

Everything that isn't tied to a specific listing — setup, foundation, and the monthly rhythm. Property-specific tasks now live on their card above. Tap a group to open it, check items off — progress saves on this device.

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Brand & assets

Everything we're working from. Dated pieces get refreshed as we go.

2026 photos & headshotsCurrent LogosCurrent 2025 listing presentationReference Co-branded assets (Becky & Jenna)Reference Co-branded flyersRedesigning Newsletter (Seaside Scoop)Reworking Seaside video (updated)Newest Listings folderWorking Escrows folderWorking Buyer sheetRebuilding Seller sheetRebuilding PostcardsRefreshing
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Subscription review

A starting look for our first strategy call — nothing changes until you say so. Trimming just the two "barely used" tools could save around $2,400/year.

Red X dialer — $169/moCancel candidate
Ixact CRM — $49/moReview options
Back At You Media — ~$30/moReplace w/ new site
Canva — $14.99/moWe'll handle design
MS Exchange — $99/yrCheck duplicate
Listtrac — $99/yrConfirm use
Becky Davidson Homes · Marketing Hub — prepared by ZM3DIA · Tap tasks to check them off; progress saves on this device.
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